There's a new trend in weight loss programs. Dieters are joining online lotteries where they might get paid to lose weight. The catch is that you have to pay a fee to join the group. A popular program called MatchUp requires an initial registration fee of $60 - $300 (depending on the program you choose) but you have the chance to win thousands of dollars.
Why Money Works
The diet-for-money incentive is appealing because it employs an age-old technique: extrinsic motivation. We are often willing to endure short-term discomfort or sacrifice if we see a tangible reward in the near future.
The trick for dieters is turning the short -term goal into a long-term strategy. You might be willing to diet for money in the short term but then when the financial incentive goes away (or you don't win the prize) you're left without a reason to continue to make the difficult changes that are needed to maintain (or increase) your weight loss.
Successful dieters know that to get the pounds off and to keep the weight off for good, you need to find some satisfaction with your new body or your new level of health. Experts call this intrinsic motivation. This is what holds our attention over the long haul.
Anyone can employ these strategies at home (without a membership fee!). You just have to know how to set up the goals and design the incentives. But if the do-it-yourself plan isn't for you, a lottery might be just the thing that gets you started.
Would you lose more if you were paid to lose weight? Visit the About.com Weight Loss Facebook page and cast your vote. Have you tried one of those programs? I want to know if it worked!
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